Hello! I'm Kotori Mae, a 2nd year student at the International College of Technology.
This time, I'd like to introduce part of our Engineering Design IIB (ED) class.
First, in the second-year ED course, we engage in activities aimed at regional revitalization. As part of this, we cultivated Beni Haruka sweet potatoes in the fields and learned about business while selling roasted sweet potatoes at the Roadside Station Sena. Then, aiming to expand new sales channels, we collaborated with Kuru,ru. in Ono to sell Kosen Beni Haruka sweet potatoes baked in clay pots and original goods at the end of November.

The Kosen Beni Haruka project in ED has been passed down and refined by seniors from the second cohort, but initiatives like collaborations were new to us. Despite some nerves, we put a lot of effort into creating a new logo for the collaboration and expanding our merchandise lineup.

Kuru,ru. specializes in clay pot-baked sweet potatoes, and this time we borrowed their method to sell Kosen Beni Haruka sweet potatoes baked in clay pots. We sampled them ourselves and found that even though they were the same Beni Haruka variety, they were creamier and sweeter, really highlighting the difference between regular baking and pot baking.

Furthermore, building on improvements made since our sales at Roadside Station Sena, we sold merchandise as capsule toys this time. Seeing the children who came to the store excitedly saying, “I hope I get this one!” or “This one's cute!” while excitedly spinning the capsule toy machines. Seeing increased recognition not just for the baked sweet potatoes but for the Kosen Beni Haruka characters themselves really boosted the brand, which made us very happy. Also, the people who visited our shop showed great interest not only in the sweet potatoes but in the International Technical College itself. We were able to share information about our initiatives and the college in Ono, creating opportunities to talk about each other's regions and fostering valuable exchanges.

As a side note, since we took turns selling, we had time to explore Ono during breaks. The folks at Kuru,ru. lent us rental bikes, so we cycled along the coast and tried Ono's famous soy sauce soft serve. Experiencing this unique Ono tourism made me realize anew, “We've successfully spread our Kosen Beni Haruka brand to a new place.”

As the business team, it was rewarding to directly contribute to regional revitalization and gain sales experience while still in high school. The Kuru,ru. staff actively communicated with customers visiting the shop. They also kindly shared tips with us about pot-roasting and roasting sweet potatoes, engaging in conversations. Seeing their attitude of enjoying interactions with various people while sharing the same goal of regional revitalization made me realize that simply selling isn't enough. Even small exchanges create opportunities to learn about each other's regions and highlight the importance of communication. I want to apply this lesson to our future regional revitalization activities. We'll also be selling roasted sweet potatoes at the Shirogane Festival and planning a special menu for visitors, so we'll keep pushing forward without letting up until the very end!

Kotori Mae